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News: Black History Month 2021: Digital Marketing Course inspires local business owners.

Nottingham College engage with local businesses and deliver the Introduction to Digital Marketing course through the ESF High Level Skills Programme.

Nottingham College are currently running the Introduction to Digital Marketing course as part of the ESF High Level Skills programme ‘Branch Out in STEM’.

The ‘Branch Out in STEM’ project aims to upskill employees with the vocational and technical high level skills required to progress within their career and onto further learning.

For Black History Month Nottingham College wanted to highlight how the ESF High Level Skills programme has supported local BAME employees from Nottingham SMEs to upskill.

This course was designed specifically for people wanting to be introduced into the world of Digital Marketing and learn skills to further their business. The course covers:

  • Principles of online marketing
  • Customer lifecycle
  • Customer segmentation
  • Components of a marketing campaign
  • Similarities and differences of all the major digital and social media platforms
  • Main components of digital and social media strategies

As a result, participants that successfully complete the course acquire significant core knowledge and skills and the ability to design and implement more efficient digital marketing campaigns.

Case study: A Signature of Love and Hope

Asolah

A Signature Of Love And Hope (ASOLAH) is a Nottingham based Christian Business. Caroline is the creative business owner of A Signature of Love and Hope-ASOLAH. ASOALH officially opened in September 2017.

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Caroline Bryan

I wanted my business to make a difference. I wanted men and women to feel worthy of being loved. I also wanted my business to encourage Black Women and empower them to believe that they are beautiful and also loved.” - Caroline Bryan, Owner.

Caroline enrolled onto the Introduction to Digital Marketing course as the concept of Digital Marketing was new to her and she wanted to delve into the topic in order to further her business.

The digital marketing course that I attended was really informative and I felt included as a black business owner. I was asked questioned about my business and what I did by the tutor. She even said she would love to see some of the products that I make, which was really encouraging.” - Caroline Bryan, Owner.



Find out more

For further information about the ESF High Level Skills programme, please visit our dedicated webpage. Alternatively, please contact hls@nottinghamcollege.ac.uk

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Published on:
  • 27th October 2021 (9:17 AM)
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