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News: Emtec Announces Train­ing Part­ner­ship with new lux­u­ry brand Gen­e­sis Motor

Please note: This news story may contain information that is no longer current or up to date.
Ruddington campus
Ruddington campus

EMTEC Not­ting­ham, one of the UK’s lead­ing providers of auto­mo­tive train­ing, can announce a unique new part­ner­ship with Kore­an lux­u­ry auto­mo­tive brand Gen­e­sis fol­low­ing its launch into the UK mar­ket this summer.

This exclu­sive new part­ner­ship will cre­ate new jobs and gen­er­ate new skills with­in the auto­mo­tive sec­tor, pro­vid­ing train­ing vehi­cles, ded­i­cat­ed work­shop space, state of the art class­room and vir­tu­al learn­ing space, all of which will pro­vide Gen­e­sis tech­ni­cians with the lat­est skills, knowl­edge and tech­ni­cal abil­i­ty to main­tain, ser­vice and repair the Gen­e­sis range.

Gen­e­sis is already a key play­er over­seas in North Amer­i­ca, Rus­sia, Aus­tralia and the Mid­dle East. This sum­mer, Gen­e­sis will launch into the UK, and will will wel­come the intro­duc­tion of a fleet that will ulti­mate­ly include an entire range of new mod­els over the course of the next 12 months. 

Work­ing on a direct-to-cus­tomer mod­el, Gen­e­sis will be han­dling all pur­chas­ing, ser­vic­ing, main­te­nance and repairs in-house, which will be deliv­ered by Gen­e­sis Oper­a­tion Cen­tres. It is these cen­tres that EMTEC will pro­vide all tech­ni­cal train­ing deliv­ery for and will begin deliv­er­ing onsite class­room-based and work­shop train­ing for Gen­e­sis tech­ni­cians from across the UK in June 2021

EMTEC, part of Not­ting­ham Col­lege, is one of the UK’s lead­ing auto­mo­tive train­ing providers and is home to the train­ing cen­tres of a num­ber of pres­ti­gious brands and house­hold names. Jon Raw­son runs the EMTEC cen­tre in Rud­ding­ton, Not­ting­ham. He said:

We’re pleased and proud that Gen­e­sis have cho­sen us as their train­ing part­ner. My team at EMTEC love get­ting to know new mod­els and brands and have enjoyed get­ting under the hood of the new vehi­cles in prepa­ra­tion to begin the train­ing of Gen­e­sis tech­ni­cians and new recruits. As tech­nol­o­gy advances, our tech­ni­cians have to devel­op their own knowl­edge and under­stand­ing of new and inno­v­a­tive man­u­fac­tur­ing meth­ods in order to devel­op the method­ol­o­gy and blue­prints to repair, ser­vice or replace. We occu­py an impor­tant space with­in the auto­mo­tive indus­try, pro­vid­ing thou­sands of tech­ni­cians every year with vital tech­ni­cal skills and knowl­edge that sets them apart and ulti­mate­ly results in their brand’s success. 

 — Jon Raw­son

David Parkin, Head of After­sales UK with Gen­e­sis Motor UK Ltd said:

The team of tech­ni­cians and train­ers at EMTEC will play an impor­tant role in our suc­cess as we launch the Gen­e­sis brand into the UK. This part­ner­ship will deliv­er the vital train­ing and devel­op­ment that we need to cre­ate an expert team of engi­neers and tech­ni­cians in the UK as we roll out both a lux­u­ry ser­vice and prod­uct offer­ing across the country. 

 — ​David Parkin

To take a look at EMTEC’s train­ing offer, and review the brands we work with: www​.not​ting​ham​col​lege​.ac​.uk/em…

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Published on:
  • 28th May 2021 (2:19 PM)
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