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Digital Marketer — Advanced Apprenticeship (Level 3)

Apprenticeship outline

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.

The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical job roles include:

  • Digital marketing assistant
  • Digital marketing executive
  • Digital marketing co-ordinator
  • Campaign executive
  • Social media executive
  • Content co-ordinator
  • Email marketing assistant
  • SEO executive
  • Analytics executive
  • Digital marketing technologist

How to enrol onto this apprenticeship

You can register your interest in an Apprenticeship by emailing your CV to

Want to find out more first?

Call the Business Engagement Team on 0115 945 7260

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Vacancy Post Employer/Location Salary
Digital Marketer Apprentice
(Closing date: 10/04/2023)
The Dairy Creative Agency
£9,129.38 (Annually)
Digital Marketing/Social Media Administration Apprentice
(Closing date: 10/04/2023)
£10,004.80 to £19,760.00 (Annually)
Social Media Administration Apprentice
(Closing date: 10/04/2023)
£9,379.50 (Annually)
Study location Online Learning

1 tutorial per month (online) plus independent facilitated learning amounting to approximately 7 hours per week.

Start date

You can start this Apprenticeship at any time of the year.


Digital Marketer - Level 3 Standard


24 months

Level Level 3
Entry requirements

You will need to be employed for a minimum of 30 hours per week in a relevant job but we can assist you in finding a placement.

You will also need 5 GCSEs at grades 9–4 (A*–C), including English Language and maths. Functional Skills Level 2 in English and Maths can be used as equivalent to GCSE grade 4 (C) or above. All applicants must achieve these prior to taking the End Point Assessment at the end of the apprenticeship.

Teaching & assessment
  • Completion of knowledge tasks and development of workplace portfolio of evidence covering Knowledge, Skills and Behaviours
  • 3 x Mandatory Level 3 City & Guilds online exams covering
    • Principles of Coding
    • Online & Offline Marketing Principles
    • Digital Marketing Business Principles
  • End Point Assessment:
    • Complete Portfolio containing evidence from work projects
      covering all Knowledge. Skills and Behaviours
    • Complete a business-related project over a one-week period away
      from the day to day workplace
    • Structured interview covering what has been produced in the portfolio
Additional information

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.