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Digital Bootcamps

The Government’s Digital Skills Bootcamps were announced in October 2020 and committed much needed support to businesses grappling with an ongoing pandemic and an increasing need to digitally adapt to our new working environment.

Our region, through the D2N2 LEP, has been awarded budget to roll out free and subsidised training to businesses across Nottinghamshire and Derbyshire and we’re thrilled to have been chosen as a training partner in this valuable project.

Offering a blend of online and face to face learning, over the course of 8 weeks, this course is free for SMEs (<250 employees) and £250 per place for all other businesses.

Digital Marketing Techniques

Course overview

Digital marketing is a journey that can help businesses to launch products and services and take an organisation towards new markets and discover new opportunities. The many platforms that have opened up online mean that marketing can consist of appropriate and engaging content, tailored to an individual experience. While many generic marketing tutorials and training programs are available online, this eight week course delivered by an experienced digital marketing practitioner emphasises the creative process in relation to digital marketing: focusing on critical analysis, content creation and the planning of successful digital campaigns.

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Learning outcomes:

Successful students will be able to:

  • Understand digital marketing tools and techniques in the contemporary advertising landscape.
  • Assess different applications of digital marketing in relation to a specific goal and/or business or product.
  • Understand the range of skills required to successfully tell the story of a product or business online.

Assignment outcomes:

  • Students will explore the key elements of a successful digital marketing strategy.
  • Students will understand the creative components required for successful online marketing and will explore their creation.
  • Students will engage with a variety of digital platforms for creation and communication, and record their research and case studies on a blog.

Find out more about the course and what each week includes.

View course details

Course details
WeekDateOutcomes
Week 1Monday 11th October

6pm - 9pm
City Hub

Introduction to course and overview of Digital Marketing over the eight weeks.

Creative brief, Ideas to promote a business or product through digital marketing

We will identify a business or product as an example of industry best practice and how they use digital marketing practices and strategies to promote it.

Students will understand the principles and key elements of effective marketing for a business or product using best practice, models and strategies.

  • Smart Marketing
  • Taking customer on a journey

SDL*: Identify your own product/business to work on as a case study for the duration of this course.

Tuesday 12th October

Microsoft Teams
Group Optional one to one tutorials x 15 mins
Week 2Monday 18th October

6pm - 9pm
City Hub

Introduction of participant’s chosen case studies to the group.

Learners will develop their business ideas further by looking at

  • Positioning maps
  • SWOT analysis
  • Segmentation
  • Create Personas

SDL: Conduct market research for your chosen product or business using a variety of tools covered in this class. Bring results in the format of a digital Powerpoint to show next week.

Tuesday 19th October

Microsoft Teams
Group Optional one to one tutorials x 15 mins
Week 3Monday 1st November

6pm - 9pm
City Hub

Learners will develop their business ideas further by looking at

  • Social Media
  • Video, photo/image mediums

SDL*: Using your own technology capture images photo/video that represent your product or business for social media purposes.

Tuesday 2nd November

Microsoft Teams
Group Optional one to one tutorials x 15 mins
Week 4Monday 8th November

6pm - 9pm
City Hub

Creating and managing your own content across platforms. Planning your content. Examples and exercises.

  • The broad reach of content strategy
  • Display advertising and data strategy
  • Logo and Brand proposition effect

SDL: Explore how social media could be used with created content.

Tuesday 9th November

Microsoft Teams
Group Optional one to one tutorials x 15 mins
Week 5Monday 15th November

6pm - 9pm
City Hub

A brief overview of how the internet uses search engines and keywords to identify content.

  • SEO
  • Analytics
  • Paid and organic search interaction

SDL: Research keywords associated with your product or business that would rank high with Google.

Tuesday 16th November

Microsoft Teams
Group Optional one to one tutorials x 15 mins
Week 6Monday 22nd November

6pm - 9pm
City Hub

Establishing your presence, attracting your audience and building relationships. Blogging, newsletters, social media: Examples and exercises.

SDL: Write a blog post or newsletter that might attract an audience towards your product or business.

Tuesday 23rd November

Microsoft Teams

Group Optional one to one tutorials x 15 mins

Week 7Monday 29th November

6pm - 9pm
City Hub

Working towards submission of a final case study These can be in the medium of your choosing.

PowerPoint, Video, Advertising boards.

SDL: Considering your audience prepare a pitch for the final week.

Tuesday 30th November

Microsoft Teams
Group Optional one to one tutorials x 15 mins
Week 8Monday 6th December

6pm - 9pm
City Hub

Final Group critique of case studies and individual pitches of final business / product

Lecturer and group feedback and discussion.

*SDL: Self-directed learning.

If you want to find out more or secure a place on the course fill in your details below and we’ll be in touch.

The individual who is interested in this programme.

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Read more about the D2N2 Digital Bootcamps initiatives.

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