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News: Amba teams up with top cos­met­ics brand for Chang­ing Faces campaign

Please note: This news story may contain information that is no longer current or up to date.
Amba Smith - Image courtesy of Sleek MakeUp
Amba Smith - Image courtesy of Sleek MakeUp

Make-Up student, Amba Smith, is helping to challenge outdated stereotypes and beauty standards as part of the latest Changing Faces #PledgeToBeSeen campaign, an initiative that calls for brands to represent more people with visible differences in their advertising and imagery.

Amba, who is 19 and stud­ies Lev­el 3 Fash­ion, The­atre and Media Hair and Make-Up at the Col­lege, was born with head-to-toe vis­i­ble dif­fer­ences, and has been part of the char­i­ty, Chang­ing Faces, for almost a year as a cam­paign­er help­ing to raise awareness.

Since vol­un­teer­ing with Chang­ing Faces, and now that I feel more con­fi­dent and com­fort­able in my own skin, I think about make-up dif­fer­ent­ly. Now it’s less about cov­er­ing up and more about show­ing your true beauty. 

Chang­ing Faces holds a real­ly big place in my heart. If it wasn’t for them, I’d nev­er have been so lucky and priv­i­leged to work with a brand I love, sup­port­ing a cam­paign I’m tru­ly pas­sion­ate about. 

 — Amba

Glob­al cos­met­ics brand, Sleek Make­Up, will fea­ture Amba, along with two oth­er cam­paign­ers, in their upcom­ing social media pro­mo­tions as part of the #PledgeToBe­Seen movement. 

Amba adds: I’m so hap­py to be part of such an impor­tant ini­tia­tive which helps chal­lenge the lack of rep­re­sen­ta­tion of peo­ple like me and cel­e­brates difference. 

I was bul­lied at school and spent years try­ing to avoid doing any­thing that would encour­age peo­ple to look at me. I under­stand, first-hand, the dif­fi­cul­ties peo­ple with vis­i­ble dif­fer­ences face, and if I can help just one young per­son, I’ll be so happy.” 

We are incred­i­bly proud of Amba for shar­ing her expe­ri­ences and chal­leng­ing out­dat­ed stereo­types of beau­ty as part of the Chang­ing Faces Pledge To Be Seen cam­paign with glob­al make-up brand, Sleek MakeUp. 

It is so refresh­ing to see a brand that has diver­si­ty at its heart, cel­e­brat­ing dif­fer­ence and cham­pi­oning indi­vid­u­al­i­ty. Peo­ple with vis­i­ble dif­fer­ences, like Amba and her fel­low cam­paign­ers, tell us that they feel iso­lat­ed and exclud­ed from soci­ety. Togeth­er we are show­ing that peo­ple with vis­i­ble dif­fer­ences from all com­mu­ni­ties can be role mod­els and should be seen and heard. 

 — Becky Hewitt, Chang­ing Faces Chief Executive

After com­plet­ing her Col­lege stud­ies, Amba dreams of becom­ing a skin cam­ou­flage con­sul­tant, work­ing in hos­pi­tals or for a char­i­ty that offers ser­vices to peo­ple who want sup­port cov­er­ing vis­i­ble dif­fer­ences such as burns, scars and birthmarks. 

Chang­ing Faces is the UK’s lead­ing char­i­ty for every­one who has a mark, scar or con­di­tion that makes them look dif­fer­ent. If you, or a loved one, have a vis­i­ble dif­fer­ence and need some advice or sup­port please get in touch: www​.chang​ing​faces​.org​.uk / 0345 450 0275

Published on:
  • 25th February 2021 (1:39 PM)
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