News: Students combine community work with business skills to create the perfect blend
More than 70 Level 3 business students joined together at the Hub on 9th March for the launch of an exciting new initiative to support two local organisations.
Working together with 200 Degrees Coffee and Switch Up Nottingham, students have been tasked to produce a professional marketing plan. With a £500 budget, they must plan, research and organise an event to promote the ‘Switch Up for Switch Up’ campaign.
The idea is to encourage businesses and buildings to switch their current coffee, in favour of fair-trade supplier 200 Degrees Coffee, which sells ethically sourced coffee beans and supports gender equality in central America. For every kg of coffee sold, 200 Degrees will donate £1 to Switch Up, a Nottingham charity which supports vulnerable young people and families.
Not only could the winning idea be used for real by 200 Degrees, the successful group, will also receive a free coffee every day for an entire year!
I’m so excited to be part of this! I’m really looking forward to working with my team and sharing our ideas. Hearing from the experts was so helpful; they had some great advice. I’d love to make it through to the end of the competition and see our idea come to life.Evie Dixon, 16 — Level 3 Business Student
The launch event was attended by 200 Degrees Marketing Manager, Siobhan Lloyd; Marcellus Baz from Switch Up; and Liz Cartwright, Managing Director of Cartwright Communications. The event gave students the chance to meet and network with representatives from the charity and company, and to also gain some valuable PR inspiration and advice.
It was a total pleasure to attend. When I walked up the stairs and saw so many students, I was thrilled and amazed that so many were engaged in this project. What a thoroughly fantastic afternoon. We are so chuffed to be involved.Liz Cartwright — Managing Director of Cartwright Communications
Thank you so much for inviting us, we had an amazing time and are so grateful to be a part of this. I wish I’d had things like this when I was a student, so hats off to you all for arranging this.Siobhan Lloyd — 200 Degrees Marketing Manager
The next phase of the project will see each group present their marketing pitch to a panel of judges from the College. The best groups will go onto a final pitch to a team of professionals, including the Director of Cartwright Communications, Rose Hayes; Marcellus Baz; and Siobhan Lloyd.
We’re really pleased to collaborate with our Business department to offer this opportunity to our students. Not only does it build their skills and confidence as part of their course, it’s also giving something back to the community as part of the students’ tutorial social action project.Daniel Rawling — Pastoral Tutor
- 22nd March 2023 (11:45 AM)
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