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Key details

Course area
Media, Digital and Photography
Student type
Courses for 19+ students
Course type
Part-time Further Education course
Course level
Level 1
Start date
Thursday 16th April 2026
End date
Thursday 25th June 2026
Time
6:00 pm - 9:00 pm
Location
City Hub 111 Canal Street, Nottingham, NG1 7HB
Fees
£227.50
Course code
Parent course code:C043476 Child course code: Q043477
This course is now full and can no longer accept further applications.

Course introduction

Digital Marketing offers a lucrative and rewarding career with skills in high demand by a whole range of employers.

Digital Marketing is not just about websites or social media advertising. It is about building brands and connections with audiences through online content.

By far the most engaging content you can produce for an online audience is video content. Think how you use social media channels, what catches your eye when out and about or when browsing online. Video content will be the thing that stands out more often than not.

As a digital marketer already in the industry or as a creative hoping to develop your knowledge and understanding of digital marketing this course will offer you the opportunity to learn how to capture video content, edit effectively and apply graphics to enhance the content you’ve created. It will teach you how to capture and edit to voiceover as well as music and will teach you about formatting video for different channels and audiences.

This course will also teach you how to get your content out there once you’ve produced it.

This is an engaging course, putting you in touch with likeminded creatives offers you a great networking opportunity too. What’s more it’s been designed and will be delivered in conjunction with Media Box, video content experts in Nottingham.

Units studied include:

  • How video is currently used in marketing
  • How to plan and storyboard material
  • How to effectively use a camera
  • How to edit your footage
  • How to add text and audio to your production

Course information

College Certificate

You must have a desire to develop video production skills to either seek employment, to enhance current job role or to learn video editing as an interest.

Students will plan, produce and edit a video piece which will result in a certificate showing the steps they have undertaken.

On completion of the course students will be able to use the skills learned in work or look to study other forms of digital marketing production techniques.

Careers related to this course

Advertising and Marketing Associate Professionals

Potential Earnings

£52,828.90

Average Earnings

£26,330.52

Source: Office for National Statistics' Annual Survey of Hours and Earnings (ASHE).

Employment opportunities

The number of job postings in this career for previous years starting from 2022, the current year and projections for future years until 2033.

Sources: The Labour Force Survey (LFS), Working Futures (projections) data, and Business Register and Employment Survey (BRES).

Pathways

Marketing and Sales

People in these occupations conduct market research, create advertising content, sell goods, services, or property, and provide customer support.

Retailing and Wholesaling

People in these occupations sell goods and services to customers or businesses.

Art, Performance and Design

People in these occupations create art and fine craftwork, produce and perform plays and motion pictures, and design graphics and other products.

Media, Publishing and Information Services

People in these occupations produce, publish, and release media and provide library, archive, curation, and information services.

Skills

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.
View more about this career

Economic data for careers is provided by Lightcast and also available through our Career Coach app. Job postings, employment and earnings information is represented at the regional level for the East Midlands.

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