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Creating Video Content for Digital Marketing — Part-time

Course outline

Digital Marketing offers a lucrative and rewarding career with skills in high demand by a whole range of employers.

Digital Marketing is not just about websites or social media advertising. It is about building brands and connections with audiences through online content.

By far the most engaging content you can produce for an online audience is video content. Think how you use social media channels, what catches your eye when out and about or when browsing online. Video content will be the thing that stands out more often than not.

As a digital marketer already in the industry or as a creative hoping to develop your knowledge and understanding of digital marketing this course will offer you the opportunity to learn how to capture video content, edit effectively and apply graphics to enhance the content you’ve created. It will teach you how to capture and edit to voiceover as well as music and will teach you about formatting video for different channels and audiences.

This course will also teach you how to get your content out there once you’ve produced it.

This is an engaging course, putting you in touch with likeminded creatives offers you a great networking opportunity too. What’s more it’s been designed and will be delivered in conjunction with Media Box, video content experts in Nottingham.

Units studied include:

  • How video is currently used in marketing
  • How to plan and storyboard material
  • How to effectively use a camera
  • How to edit your footage
  • How to add text and audio to your production

You can view the fantastic works of our Media, Photography & Performance students on our showcase website run by our media faculty team.

View showcase

How to enrol onto this course

It is no longer possible to enrol on this course but we may be offering it again in the future. Please check back later.

Want to find out more first?

Get in touch by hitting the button below and filling out our enquiry form.

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Course dates / times

We're currently finalising start dates for this course and more information will be available soon. To stay up to date with the latest course information register your details below and we’ll notify you when more information is available.

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College Certificate

Level Level 1
Entry requirements

You must have a desire to develop video production skills to either seek employment, to enhance current job role or to learn video editing as an interest.

Teaching & assessment

Students will plan, produce and edit a video piece which will result in a certificate showing the steps they have undertaken.


On completion of the course students will be able to use the skills learned in work or look to study other forms of digital marketing production techniques.