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Introduction to Social Media for Business — Part-time

Course outline

Learn how to develop your business brand through social media marketing.

Understand the needs of your online audience and business customers. Identify the value you can bring to users and how to grow your following. This course will explore a variety of social media platforms and their benefits for users. You will gain an understanding of market needs and how to plan a marketing strategy to optimise your business products/ services to increase sales.

The course is suitable for anyone with a business idea or a small business wanting to increase their online reach.

On this course, you will learn to:

  • Set targets to define social media marketing goals
  • Create a social media marketing strategy
  • Identify the appropriate social media platforms for a target market
  • Plan a digital marketing calendar to track and manage campaigns
  • Generate content to engage and build an audience
  • Analyse valuable data from social media channels
  • Explore online safety and guidelines for using social media for business.

You will achieve objectives by taking part in group activities, completing written activities, online quizzes and other interactive activities both during the session and by completing independent learning activities in your own time.

How to apply for this course

Apply now and if you need to pay any course fees, or provide evidence if you wish to claim a fee reduction, we will contact you to let you know how to do this.

For help on completing the online application form, please see our useful apply online guide here.

Want to find out more first?

Get in touch by hitting the button below and filling out our enquiry form.

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Location Date / time Fees / reductions
Online Learning

Start: Tuesday 9th January 2024

End: Tuesday 19th March 2024

Time: 5:00pm - 7:15pm

Tuition fees may be waived for this course if you are in receipt of certain benefits or have a low income. Please see our Fee and Financial Support page to see if you can claim a fee reduction.

Tuition fee: £101.25

Course code: C047762 / Q047763


College Certificate

Level Entry Level
Entry requirements

You must be aged 19+ and have a good standard of English as you will be required to complete a short workbook with the help of your tutor.

Teaching & assessment

Tutors will give regular verbal and written feedback. You will be required to complete an Individual Learning Plan (ILP) and encouraged to set your own personal targets as part of this course.


There may be opportunities to progress onto other courses both in the community and at Nottingham College sites.

The course tutor can discuss appropriate opportunities if you wish to further your learning in this subject area.

Students will have the opportunity to access external Careers Guidance to aid their next steps.

Additional information

You will need a computer/ laptop or tablet and access to the internet. Each lesson will be delivered live via Microsoft Teams.