Introduction to Social Media for Business — Part-time

Learn how to develop your business brand through social media marketing.

Understand the needs of your online audience and business customers. Identify the value you can bring to users and how to grow your following. This course will explore a variety of social media platforms and their benefits for users. You will gain an understanding of market needs and how to plan a marketing strategy to optimise your business products/ services to increase sales.

The course is suitable for anyone with a business idea or a small business wanting to increase their online reach.

On this course, you will learn to:

• Set targets to define social media marketing goals
• Create a social media marketing strategy
• Identify the appropriate social media platforms for a target market
• Plan a digital marketing calendar to track and manage campaigns
• Generate content to engage and build an audience
• Analyse valuable data from social media channels
• Explore online safety and guidelines for using social media for business.

You will achieve objectives by taking part in group activities, completing written activities, online quizzes and other interactive activities both during the session and by completing independent learning activities in your own time.