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Florists sell flowers and related products in a wholesale or retail business, and design and make up floral bouquets, wreaths, tributes and other floral arrangements for sale to the public.

Main tasks

  • Sells flowers, plants, foliage etc. to the public and performs retail duties such as keeping accounts.
  • Decorates buildings, halls, churches or other facilities for parties, weddings, etc.
  • Confers with and advises customers regarding their design requirements and arranges for the delivery of floral arrangements as requested by the customer.
  • Designs and makes up wreaths, bouquets, posies, corsages, headdresses and button holes using appropriate flowers, foliage, frame and trimmings.
  • Displays and cares for flowers, plants and ready-made floral arrangements in selling premises.
  • Orders and purchases fresh flowers, foliage and other floristry items such as ribbons, wire, cards, artificial flowers etc. from wholesalers or growers.

Source: Office for National Statistics.

Salary and earnings

Potential earnings

£21,540.99

Average earnings

£13,991.50

Source: Office for National Statistics' Annual Survey of Hours and Earnings (ASHE).

Skills & knowledge

The top 5 most important skills and knowledge requirements relevant to this career.

Learning Strategies

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Speaking

Talking to others to convey information effectively.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Customer and Personal Service

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Design

Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Fine Arts

Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

What course level do I need to study?

The level of study required will vary with each job, sector and company. The table below shows the level of study achieved by those currently working in this career choice.

Educational requirements: Level 2 NVQ; GCSE at grades A*-C

Source: Office for National Statistics.

Level of study Percentage achieved
Level 0 1%
Level 1 5%
Level 2 35%
Level 3 28%
Level 4-5 (Higher Education) 3%
Level 6 (Bachelors) 26%
Level 7 (Masters or equivalent) 2%

Source: Labour Force Survey (LFS) data.

Economic data for careers is provided by Lightcast and also available through our Career Coach app. Job postings, employment and earnings information is represented at the regional level for the East Midlands.