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Sales supervisors oversee operations and directly supervise and coordinate the activities of sales and related workers in retail and wholesale establishments.

Main tasks

  • Reports as required to managerial staff on departmental activities.
  • Determines or recommends staffing and other needs to meet sales and productivity targets.
  • Liaises with managers and other departments to resolve operational problems.
  • Establishes and monitors work schedules to meet sales and productivity targets.
  • Directly supervises and coordinates the activities of sales and related workers.

Source: Office for National Statistics.

Salary and earnings

Potential earnings

£35,954.53

Average earnings

£23,545.00

Source: Office for National Statistics' Annual Survey of Hours and Earnings (ASHE).

Skills & knowledge

The top 5 most important skills and knowledge requirements relevant to this career.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Speaking

Talking to others to convey information effectively.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Customer and Personal Service

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

What course level do I need to study?

The level of study required will vary with each job, sector and company. The table below shows the level of study achieved by those currently working in this career choice.

Educational requirements: Level 2 NVQ; GCSE at grades A*-C

Source: Office for National Statistics.

Level of study Percentage achieved
Level 0 4%
Level 1 8%
Level 2 31%
Level 3 34%
Level 4-5 (Higher Education) 5%
Level 6 (Bachelors) 15%
Level 7 (Masters or equivalent) 4%
Level 8 (Doctorate) 0%

Source: Labour Force Survey (LFS) data.

Economic data for careers is provided by Lightcast and also available through our Career Coach app. Job postings, employment and earnings information is represented at the regional level for the East Midlands.