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Key details

Course area
Media, Digital and Photography
Student type
Courses for 19+ students
Course type
Part-time Further Education course
Course level
Level 2
Date/times

You can start this course at any time.

Location
Online Learning
Course code
Parent course code:C045277 Child course code: Q045278
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Course introduction

This course is ideal if you wish to develop their knowledge and understanding of digital marketing or want to form a foundation due to little or no previous experience.

The modules covered within the subject are:

Unit 1: Social Media for Business

  • Section 1: Understanding the range of social media platforms available for use by business
  • Section 2: Knowing how to use social media platforms to engage an audience
  • Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

  • Section 1: Understanding how email campaigns can help businesses reach and engage their audience
  • Section 2: Planning an email campaign
  • Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

  • Section 1: Understanding the role of digital marketing
  • Section 2: Knowing how to review the effectiveness of digital marketing
  • Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

  • Section 1: Understanding the principles of Search Engine Optimisation (SEO)
  • Section 2: Knowing how Search Engine Optimisation benefits business
  • Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

  • Section 1: Understanding the role of digital marketing in business
  • Section 2: Understanding how digital promotion is achieved
  • Section 3: Producing a plan to promote a business through digital channels
  • Section 4: Knowing how to use online presence to raise funds and cut costs

This course is ideal for those who wish to develop their knowledge and understanding of digital marketing for those who desire to form a foundation due to little of no previous experience.

Duration: You will study this course at your own pace, but it must be completed within 12 weeks. You will receive an automated email reminding you of when you need to complete your assignment.

Important Notice: All online courses are delivered exclusively via an online platform and require access to a PC or laptop computer. These courses cannot be completed without the use of a PC or laptop. You must ensure they have appropriate access to the required equipment prior to enrolment. You cannot study these courses on a mobile phone.

Course information

You will study this course at your own pace, but it must be completed within 12 weeks. You will receive an automated email reminding you of when you need to complete your assignment.

TQUK Level 2 Certificate in Digital Marketing

There are no formal entry requirements but you must be aged 19+.

Please note: All students will need to complete an Initial Assessment before being enrolled onto the course.

Your assessment will be submitted online through the platform, and you will receive feedback from a member of the team who will assess your work and provide thorough and supportive feedback.

You may complete this qualification in preparation to apply and work in this industry or to enhance their understanding of their work environment. Alternatively, you may wish to progress in the subject to a higher level.

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