Potential earnings
£35,239.15
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
Main tasks
- Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.
- Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews.
- Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer.
- Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc..
Source: Office for National Statistics.
Salary and earnings
Average earnings
£22,533.99
Source: Office for National Statistics' Annual Survey of Hours and Earnings (ASHE).
Skills & knowledge
The top 5 most important skills and knowledge requirements relevant to this career.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
What course level do I need to study?
The level of study required will vary with each job, sector and company. The table below shows the level of study achieved by those currently working in this career choice.
Educational requirements: Level 2 NVQ; GCSE at grades A*-C
Source: Office for National Statistics.
| Level of study | Percentage achieved |
|---|---|
| Level 0 | 2% |
| Level 1 | 2% |
| Level 2 | 4% |
| Level 3 | 17% |
| Level 4-5 (Higher Education) | 2% |
| Level 6 (Bachelors) | 35% |
| Level 7 (Masters or equivalent) | 37% |
| Level 8 (Doctorate) | 1% |
Source: Labour Force Survey (LFS) data.
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Economic data for careers is provided by Lightcast and also available through our Career Coach app. Job postings, employment and earnings information is represented at the regional level for the East Midlands.
