Skip to the main content
Sales and retail assistants demonstrate and sell a variety of goods and services in shops, stores, showrooms and similar establishments.

Main tasks

  • Handles returns and deals with customer complaints.
  • Arranges and replenishes goods on display stands, undertakes stock checks and assists with the receipt of deliveries from suppliers into the stock room.
  • Receives full or partial payment, checks validity of form of payment, writes or prints bill, receipt or docket and packages merchandise for customer.
  • Advises customer making major purchase on credit terms and arranges finance as appropriate.
  • Advises customer on selection, purchase, use and care of merchandise and quotes prices, discounts and delivery times.
  • Discusses customer requirements, including type and price range of goods/services desired.

Source: Office for National Statistics.

Salary and earnings

Potential earnings

£25,889.47

Average earnings

£13,176.99

Source: Office for National Statistics' Annual Survey of Hours and Earnings (ASHE).

Skills & knowledge

The top 5 most important skills and knowledge requirements relevant to this career.

Speaking

Talking to others to convey information effectively.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Customer and Personal Service

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Education and Training

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.

Mathematics

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

What course level do I need to study?

The level of study required will vary with each job, sector and company. The table below shows the level of study achieved by those currently working in this career choice.

Educational requirements: Level 2 NVQ; GCSE at grades A*-C

Source: Office for National Statistics.

Level of study Percentage achieved
Level 0 7%
Level 1 9%
Level 2 34%
Level 3 30%
Level 4-5 (Higher Education) 6%
Level 6 (Bachelors) 12%
Level 7 (Masters or equivalent) 1%

Source: Labour Force Survey (LFS) data.

Economic data for careers is provided by Lightcast and also available through our Career Coach app. Job postings, employment and earnings information is represented at the regional level for the East Midlands.