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Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.

Main tasks

  • Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
  • Authorises payment for supplies received and decides on vending price and credit terms.
  • Maintains financial and other shop records and controls security arrangements for the premises.
  • Ensures that adequate reserves of merchandise are held and orders new stock as required.
  • Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with.
  • Oversees staff training, rotas and the allocation of work.
  • Determines staffing, financial, material and other short- and long-term requirements.
  • Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business.

Source: Office for National Statistics.

Salary and earnings

Potential earnings

£35,896.89

Average earnings

£23,284.00

Source: Office for National Statistics' Annual Survey of Hours and Earnings (ASHE).

Skills & knowledge

The top 5 most important skills and knowledge requirements relevant to this career.

Monitoring

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking

Talking to others to convey information effectively.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Customer and Personal Service

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Mathematics

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

What course level do I need to study?

The level of study required will vary with each job, sector and company. The table below shows the level of study achieved by those currently working in this career choice.

Educational requirements: Level 3 NVQ; A Levels

Source: Office for National Statistics.

Level of study Percentage achieved
Level 0 11%
Level 1 10%
Level 2 23%
Level 3 21%
Level 4-5 (Higher Education) 8%
Level 6 (Bachelors) 19%
Level 7 (Masters or equivalent) 8%
Level 8 (Doctorate) 0%

Source: Labour Force Survey (LFS) data.

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Economic data for careers is provided by Lightcast and also available through our Career Coach app. Job postings, employment and earnings information is represented at the regional level for the East Midlands.